Entrepreneurship

Frivolous Trademarks Parody

On Fighting Frivolous Trademarks, Part 05d: Life Is Good Lawsuits

This post uses the LIFE IS GOOD trademark as a case study to demonstrate how myopic refusals unintentionally strengthen weak trademarks.

Frivolous Trademarks Parody

On Fighting Frivolous Trademarks, Part 05c: USPTO Started It

This post explains how USPTO helps creatives register questionable trademarks by teaching them how to overcome an ornamental refusal.

Frivolous Trademarks Parody

On Fighting Frivolous Trademarks, Part 05b: Ornamental Refusals and Red Oceans

This post explains how savvy creatives and trademark attorneys easily overcome an ornamental refusal for questionable trademark applications.

Frivolous Trademarks Parody

On Fighting Frivolous Trademarks, Part 04b: How Amazon Drives Frivolous Trademarks

This post explains how Amazon’s IP policies, unlimited brand names, and brand registry program all motivate creatives to apply for frivolous trademarks.

Frivolous Trademarks Parody

On Fighting Frivolous Trademarks, Part 01a: Introduction

In this post, you’ll learn why a homeschool mom of six got involved in the fight against frivolous trademarks. Stopping them will take more than protests.

Frivolous Trademarks Parody

On Fighting Frivolous Trademarks, Part 08a: Registration Loophole: Specimens

Why so many frivolous trademarks? The hands of USPTO’s examining attorneys are tied by loopholes, fuzzy language, and overly-strict protest rules.

Frivolous Trademarks Parody

On Fighting Frivolous Trademarks, Part 07a: Letters of Protest Challenges, Part 1

The Letter of Protest is an imperfect, much-maligned, yet incredibly useful tool to promote quality registrations. Here’s proof it works.

Frivolous Trademarks Parody

On Fighting Frivolous Trademarks, Part 05a: Misguided Creatives and Trademark Attorneys (The Current System)

What do you get when you cross unlimited slogans with misguided creatives and give everybody loopholes? An endless parade of faulty trademark registrations.

Frivolous Trademarks Parody

On Fighting Frivolous Trademarks, Part 04a: Print on Demand, a Growing Industry

Get ready to learn the real reasons why USPTO may face an exponential increase of ineligible trademark applications in the next few years.

Frivolous Trademarks Parody

On Fighting Frivolous Trademarks, Part 03: Gaming the System

The practice of registering T-shirt slogans as trademarks has become commonplace. But this is not the purpose of trademark registration.